![\"Minister](\"https:\/\/citinewsroom.com\/wp-content\/uploads\/2018\/04\/tourism-minister-at-castle-1.jpg\")
The 30-minute television documentary focuses on the Elmina castle. In it, CNN\u2019s cameras follow the journey of a man who gave his name as Bartels, a diaspora African. After years of searching, he had traced his roots to Elmina and wanted to see and hear at first-hand what his ancestors went through from capture to shipment to the Americas.<\/p>\n
![\"\"](\"https:\/\/citinewsroom.com\/wp-content\/uploads\/2018\/07\/Elmina-Castle-ghana.jpg\")
<\/p>\n
Asked to predict the expected outcome of this investment which cost the ministry some US$200,000.00, Mrs Afeku said the government\u2019s expectations went beyond financial returns.<\/p>\n
\u201cYes, we need the diasporan Africans to come in their numbers. In fact, I have told myself as Minister of Tourism, Arts & Culture that 20,000 tourist arrivals from North America is not enough. We need in excess of one million African Americans to respond and come to Ghana.\u201d<\/p>\n
However, she added, \u201cIt is not necessarily for their money as tourists. It is more important for us that they come as returnees on a journey of discovery.\u201d<\/p>\n
Mrs Afeku thanked President Akufo-Addo for the attention tourism is receiving under his presidency, remarking that Ghana\u2019s bold ambitions would come to naught without the financial wherewithal.<\/p>\n
\u201cDon\u2019t forget that it is under his presidency that tourism has received the highest budgetary allocation in a very a long while,\u201d she added.<\/p>\n
Industry players were impressed by the quantum of investment in the campaign by ministry, as well as the innovative use of powerful images on CNN.<\/p>\n
Source: Daily Guide<\/p>\n","protected":false},"excerpt":{"rendered":"
CNN And Be Ghana\u2019, a video documentary on Ghana\u2019s slave castles which aired on CNN\u2019s programme, Inside Africa, has been described by industry players as a hit. In the one month that the video went on air globally, it was viewed by 5,416,000 people, many of whom watched it more than once during the month. […]<\/p>\n","protected":false},"author":2,"featured_media":10106,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"iawp_total_views":0,"footnotes":""},"categories":[37],"tags":[],"class_list":["post-10105","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-entertainment","post_format-post-format-image"],"yoast_head":"\n