Malta Guinness has signed media personalities Deloris \u2018Delay\u2019 Frimpong-Manso and Giovani Caleb, Afrobeats musician Mr. Drew and singer\/songwriter Worlasi to four-month influencer marketing deals.<\/p>\n\n\n\n
They will spearhead the third phase of Malta Guinness\u2019s #Rekognize campaign through a series of social media posts and engagements aimed at connecting with the brand\u2019s consumers in a relevant and meaningful way.<\/p>\n\n\n\n
Based on a tense cultural insight that \u201cGhanaians don\u2019t support each other\u2019s dreams and ambitions\u201d, Malta Guinness launched a brand-in-culture campaign to provoke a national debate drawing attention and belief behind the brand\u2019s 30th-anniversary campaign \u201cCelebrate Our Own<\/em>\u201d.<\/strong><\/p>\n\n\n\n The first phase of the campaign- #Rekognize campaign- saw Malta Guinness facilitate conversations via digital and radio channels to encourage Ghanaians to celebrate their own.<\/p>\n\n\n\n In the second phase of the campaign, the brand, in an unprecedented move to celebrate talented Ghanaians, threw a challenge to nine (9) selected graphic designers in a competition dubbed \u201cThe Rekognize Design Contest<\/em><\/strong>\u201d. Their task was to create an original design that would encapsulate all the brand stands for and supports, which led to the iconic limited edition packaging of the brand, seen since November 2020.<\/p>\n\n\n\n