{"id":27209,"date":"2021-08-10T21:47:53","date_gmt":"2021-08-10T21:47:53","guid":{"rendered":"https:\/\/www.kumasionlinegh.com\/?p=27209"},"modified":"2021-08-10T21:47:54","modified_gmt":"2021-08-10T21:47:54","slug":"the-media-has-the-power-to-change-the-consumption-pattern-knii-lantey-says","status":"publish","type":"post","link":"https:\/\/www.kumasionlinetv.com\/?p=27209","title":{"rendered":"\u201cThe Media Has The Power To Change The Consumption Pattern\u201d-Knii Lantey Says"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Ghanaian musician, Knii Lantey has stated that the Ghanaian media landscape has the power to control and change the consumption patterns in Ghana with regard to music.<\/h2>\n\n\n\n<h4 class=\"wp-block-heading\">READ ALSO: \u201cGa People Should Take Their Royalty Seriously\u201d-Afia Schwarzenegger Reacts After Rev Obofour Was Enstooled As Ga Sempe Mantse<\/h4>\n\n\n\n<p>Speaking in an interview on Accra-based Asaase Radio with Elvis Crystal, the Reggae artist lamented why Reggae music has been depreciating in recent times.<\/p>\n\n\n\n<p>According to him, he believes the media, that includes DJs, presenters and others possess the power to change the consumption pattern by continuously playing Reggae songs on air.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><strong>\u201cThe space for reggae music on the airwaves; radio and TV are too small. I mean some years back in the morning, you\u2019ll open the radio every Saturday morning and you\u2019ll be hearing reggae on most channels. \u2026 but these days, you hardly hear reggae being played\u201d&nbsp;<\/strong>he said.<\/p><\/blockquote>\n\n\n\n<p>Stereotyping of reggae music and reggae singers, according to Knii Lante, is another element contributing to the genre\u2019s decline. It, he claims, scares away investors.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><strong>\u201cThe stereotyping of reggae music and reggae musicians with everybody thinking a reggae musician is a rebel and smoke weeds, that hurts us a lot. Driving potential investors away,\u201d<\/strong>&nbsp;he lamented.<\/p><\/blockquote>\n\n\n\n<p>Knii Lantey is simply of the view that the Ghanaian gatekeepers have the power to regulate and change what music lovers consume.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><strong>\u201cIf the gatekeepers, the media houses and DJs decide to give one hour to Ghanaian jazz, there will be a lot of Ghanaian jazz musicians after a year. The DJs and the media houses have the power to change consumption patterns,\u201d&nbsp;<\/strong>Knii Lante noted.<\/p><\/blockquote>\n\n\n\n<h4 class=\"wp-block-heading\">Source: Ghgossip.com<\/h4>\n\n\n\n<p><strong>Send your news stories to\u00a0<a href=\"mailto:dannyboy744@gmail.com\">dannyboy744@gmail.com<\/a>\u00a0and via WhatsApp on +233 266777777<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ghanaian musician, Knii Lantey has stated that the Ghanaian media landscape has the power to control and change the consumption patterns in Ghana with regard to music. READ ALSO: \u201cGa People Should Take Their Royalty Seriously\u201d-Afia Schwarzenegger Reacts After Rev Obofour Was Enstooled As Ga Sempe Mantse Speaking in an interview on Accra-based Asaase Radio [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":27211,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"iawp_total_views":0,"footnotes":""},"categories":[37],"tags":[],"class_list":["post-27209","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u201cThe Media Has The Power To Change The Consumption Pattern\u201d-Knii Lantey Says - Kumasi Online TV<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.kumasionlinetv.com\/?p=27209\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u201cThe Media Has The Power To Change The Consumption Pattern\u201d-Knii Lantey Says - Kumasi Online TV\" \/>\n<meta property=\"og:description\" content=\"Ghanaian musician, Knii Lantey has stated that the Ghanaian media landscape has the power to control and change the consumption patterns in Ghana with regard to music. READ ALSO: \u201cGa People Should Take Their Royalty Seriously\u201d-Afia Schwarzenegger Reacts After Rev Obofour Was Enstooled As Ga Sempe Mantse Speaking in an interview on Accra-based Asaase Radio [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.kumasionlinetv.com\/?p=27209\" \/>\n<meta property=\"og:site_name\" content=\"Kumasi Online TV\" \/>\n<meta property=\"article:published_time\" content=\"2021-08-10T21:47:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-08-10T21:47:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.kumasionlinetv.com\/wp-content\/uploads\/2021\/08\/b82-1068x712-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1068\" \/>\n\t<meta property=\"og:image:height\" content=\"712\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Kumasi Online\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kumasi Online\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.kumasionlinetv.com\\\/?p=27209#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.kumasionlinetv.com\\\/?p=27209\"},\"author\":{\"name\":\"Kumasi Online\",\"@id\":\"https:\\\/\\\/www.kumasionlinetv.com\\\/#\\\/schema\\\/person\\\/71129f20b230eb698b6e82454423d7de\"},\"headline\":\"\u201cThe Media Has The Power To Change The Consumption Pattern\u201d-Knii Lantey Says\",\"datePublished\":\"2021-08-10T21:47:53+00:00\",\"dateModified\":\"2021-08-10T21:47:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.kumasionlinetv.com\\\/?p=27209\"},\"wordCount\":304,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.kumasionlinetv.com\\\/?p=27209#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.kumasionlinetv.com\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/b82-1068x712-1.jpg\",\"articleSection\":[\"ENTERTAINMENT\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.kumasionlinetv.com\\\/?p=27209#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.kumasionlinetv.com\\\/?p=27209\",\"url\":\"https:\\\/\\\/www.kumasionlinetv.com\\\/?p=27209\",\"name\":\"\u201cThe Media Has The Power To Change The Consumption Pattern\u201d-Knii Lantey Says - 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