Rising Afrobeats female sensation Kimmy says most upcoming artistEs are not motivated to pursue Highlife because the genre is gradually losing its relevance.
There have been calls by numerous music stakeholders to sustain the Highlife genre, especially among upcoming artistes, with a proposed financial package to support their craft.
But according to the budding songstress, the only way to make a quick breakthrough in the music industry is by pursuing foreign genres such as Dancehall, Hip-hop and Afrobeats.
“Most upcoming artistes are looking for a fast breakthrough in the music industry and you won’t be recognised easily if you decide to do Highlife,” Kimmy said in an interview with GNA.
“For many young and upcoming female artistes following the recent trends of music in the country remain the ultimate ticket of success, the opportunities in pursuing Highlife is very narrow.”
Kimmy who is currently promoting her debut single “Yonko” says she is optimistic of making a major breakthrough in the industry despite how competitive it is.
Below is the video of her new song:
