Political Marketing Strategist at the University of Ghana Business School, Dr. Kobby Mensah, has scored the National Democratic Congress’ Fifi Kwetey much higher in comparison to the New Patriotic Party’s Justin Kodua Frimpong.
According to him, while Justin Frimpong might bring fresh ideas and youthfulness to the General Secretary position of the NPP, the NDC’s Fifi Kwetey comes to the position with years of experience and strategizing skills.
He also noted that Fifi Kwetey is very eloquent and has enough traction to cause a major upset in favour of the NDC.
Comparing the two on JoyNews’ PM Express, he said, “We know that Fifi Kwetey has been in this political game campaigning for some time as he was actually running for Parliamentary candidate. He has the eloquence, he has the – perhaps you may question the temperament. But of course, he has been a strategic person especially when he was doing this ‘setting the record straight’ etc.
“So I think that of course, Justin Kodua, a very young man, fresh ideas, you could actually say because he hadn’t actually been within the thick of the frontline national politics for some time. Of course, he’s been a regional. So I think from a position of maybe fresh ideas, yes. But in terms of being strategic at the national level and in terms of eloquence you could actually give it to Fifi Kwetey.”
He added, “I mean, we’re talking about visibility for example, this gentleman was just voted just about some few days ago and for some time now he’s actually occupied the front row of the news platforms, so that speaks to the traction that he has.
And whenever he’s about to speak, you know that people are actually paying attention to him, and so for me I think that yes, again, it’s Fifi Kwetey on top of Justin Kodua. And perhaps being a young man, being fresh on the block will actually come in with fresh ideas and strategies, we may never know.
“But on the face value of it, given the experiences that they’ve had and of course given the roles that they’ve played in the past, I think I’ll give it to Fifi Kwetey as well.”
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