Seabeige Ghana Limited has launched its line of Tissue Brand called Safare Tissues.
The short event to unveil the new Tissue brand on the market brought together dignitaries from all walks of life.
Speaking at the launch, Mr Eric Amofa who is the Managing Director for Seabeige Ghana Limited indicated that “our vision is to ensure Safare Tissue becomes a household name, easy-to-find and the number one choice for all tissue-related needs for every home in Ghana”.
At the launch, renowned Media personality and businesswoman, Deloris Frimpong Manso was unveiled as the Ambassador of the product which is wholly produced in Ghana and Ghanaian-owned.
Delay, who was very positive about the latest introduction, said she agreed to join Seabeige Ghana Limited as an ambassador for Safare Tissues because she wanted to chart a new path and believes a wholly Ghanaian-owned company produces the product here in Ghana.
She said that “Safare is born to succeed and I’m very happy to be part of this success story. I cannot wait to say in the future that I can relax and say they started with me and they will stay with me. All I know is that I don’t touch something which will fail. That’s not it; there can’t be failure and Delay in the same place.
“If there is one thing I can say, it is the fact that I’ve the Midas touch and everything I touch it turns to gold. I can give you endless examples, the Delay show is fifteen years old and it feels like a day old. It’s moving from Grace to Grace,” she said.
On his part, Deputy Finance Minister, John Kumah indicated that the launch of Safare Tissues is representative of what the government is looking for the country.
He said the government is looking at building an entrepreneurial country where citizens develop their ideas into businesses which will grow to employ other citizens in the country.
John Kumah used the opportunity to admonish Seabeige Ghana Limited to inculcate better Corporate Governance practices in its work.
He noted that wholly owned Ghanaian companies do not stand the test of time after their Leaders are no more and that should not be the case of the Safare Tissue Brand.
“There should be better Corporate Governance Institutions in place. I want to encourage Seabeige, If you want us to meet after 50 years when our Chairman General will be an Old man, I want to attend your 50th anniversary with everybody here testifying because by that time you’ll be a global product. If you can have that picture, then you begin to set a certain culture right in this business for it to grow beyond us. I want to encourage you, let’s get the Corporate Governance Institutions right from the word go. It should not be said that right after the original owners passed, the company also passed. This is a major problem of many Ghanaian businesses in our country. Let’s begin to understand how to grow businesses beyond our lifetime and beyond our first and second generation and when we do that, we will be answering the question of job creation,” he said.
He said Ghanaians can also create greener pastures here which will prevent Ghanaians from risking their lives to go to Europe for non-existent greener pastures.
About Safare Products
Safare Tissue are a wide range of quality, soft and highly absorbent virgin tissue products made from the finest and yet most hygienic tissue materials. The amazing quality and beautifully packaged SAFARE products represent the new experience in the world of tissues on the Ghanaian market.
Safare products include Toilet Rolls, Paper Towels, Table Napkins, Facial Box Tissue, Pocket Tissue and other related products will be introduced unto the market in 2023.
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